Swedish sportswear label Gant will launch a new eponymous men's perfume called Gant. Housed in a cobalt blue bottle by Pierre Dinand reproducing the artisanal feel of a man-made texture, be it textile, rope or basket weave, it is a marine composition meant to evoke the atmosphere of being at sea and out of time...
The jus is co-signed by perfumers Pierre Wulff and Jerome Epinette of Grasse-based Robertet SA.
Facets of the scent are reportedly oceanic, fresh, airy, darkly woody and tarry. Dark woods and tar notes are here to recreate the scents of 19th century clipper ships.
The perfume opens on top notes of Calabria lemon, coriander and Madagascar cinnamon bark; in the heart we find Provence lavender, White Virginian cedar and marine accords; the deeper, lasting notes are suede, Australian sandalwood, North African cypress and black amber.
Perfumer Pierre Wulf promised that Gant would have an unique signature, saying “If you wear this fragrance, no one will mistake it for something else. People will ask what it is,”
"The fragrance is available in a 50-ml. bottle for $65 and a 100-ml. version for $89.50. A free tester comes in an unusually large 15-ml. size with a pump spray. Beginning Nov. 1, all Gant apparel and accessories orders on the gant.com e-commerce site will ship with the free tester bottle."