Giorgio Armani have launched a new exclusive fragrance in their Armani Privé collection called La Femme Bleue. In a bid to push the exclusivity envelope, it has been issued at only 1000 numbered copies worldwide, turning the new jus and its hazy blue bottle into a de facto collector item. The fragrance was composed by perfumer Serge Majoullier of Mane and art-directed by Véronique Gautier who is known for her collaborative work with perfumer Jean-Claude Ellena at Hermès. She moved in September 2010 from Hermès Parfums to Giorgio Armani Parfums at L'Oréal who would have been attracted by her participation in the success story of the Hermès perfumes....
La Femme Bleue is inspired by the eponymous Armani Spring 2011 collection which itself borrows directly from the sartorial culture of the Tuareg people. As Iris and incense are two favorite notes of Giorgio Armani they were included in the composition while a note of cacao completes the main accord. Both Italian and Moroccan irises were used.
"La Femme Bleue: a perfume for a person in love with blue, its shadows, its depth.
It all starts with an imaginary Black Iris, rare, precious and enveloping.
Here, Giorgio Armani has started with this royal blue flower creating a unique perfume that is at once bright and dark, secretive and bare, full and floaty.
A spicy, reserved hint of chocolate, as dark as the dreamed iris it accents, grows deliciously sweet as it threads itself into this textured and addictive composition, adding a soft, creamy consistency. "
Notes: iris, cacao, woods, vanilla, incense.
You can watch a video about the La Femme Bleue fashion collection below,