BLK DNM Perfume 11 (2011) {New Fragrance}

blk-dnm_perfume.jpgJohan Lindeberg's fashion label BLK DNM, which he prefers to call more restlessly and openly a "creative project" will add a subsidiary project to the main one. On December 1, 2011, the debut fragrance for the brand, Perfume 11, will launch at The Webster in Miami during Art Basel {WWD}. Its creation is reportedly - at least in part - a per-friends-request project ...

Lindeberg joked, “I have demanding friends and if they want something, I am going to hear about it,”  {Style}. Director Wes Anderson who likes to use imaginary perfume references in his movies - namely the fictitious Voltaire No.6 in The Darjeeling Limited (see Zadig et Voltaire) - is one of those friends.

johan_lindeberg.gifBLK DNM's credo is about mixing textile specialization and fast-fashion and described thusly,

"BLK DNM is a new online-driven brand from downtown New York with a core in denim.

 BLK DNM does not conform to fashion seasons. New items are launched constantly."...

Perfume 11 eau de parfum was created by company Robertet. It is tagged as an unisex scent.

The distribution will be exclusive to the New York City and Stockholm boutiques as well as to the brand's online store at

Price: $110

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