Michael Edwards Fragrances of the World - Parfums du Monde 2012 Now Available for Pre-Orders {Fragrance News - Fragrant Readings}

Fragrances_World_Edwards.jpgThe 28th annual edition of Fragrances of the World - Parfums du Monde by Michael Edwards is now available for pre-orders. Referenced as the Bible of the fragrance industry, it lists a comprehensive and up-to-date overview of the perfume launches that took place in the year prior to its date of publication.

The 2012 edition has now more than 8000 perfumes indexed. For the first time in its history, it saw the addition of more than 1000 fragrances in one year, with an estimated average of 3 new launches per day in 2011...

Fragrance expert Michael Edwards offered his analysis of the current state of the perfume industry,

“Fragrance houses and perfumista’s alike seem to have an insatiable appetite for new fragrances, We have seen an explosion of launches in the past ten years, with a record high of 1200 new launches in 2011, compared with 372 launches in 2001 and just 76 in 1991.

“In 1991, no one had really heard of limited edition scents or flankers, while in 2001 there were 32 limited editions and 52 flankers. Those numbers have now skyrocketed to 236 limited edition scents and 197 flankers in 2011. The rise in these types of fragrances highlights the trend of growing the market for the world’s most popular scents by creating new or seasonal interpretations of the original that we already know and love. “While there is much speculation about the celebrity fragrance genre, its popularity continues with 73 celebrity scents launched in 2011, including the major success story of Justin Beiber’s Someday.

“This compares with only nine celebrity fragrances in 2001 and just three in 1991 including the enduring success story that is Elizabeth Taylor’s White Diamonds. In 2012, launches by Madonna and Lady Gaga, both developed in conjunction with Coty, will no doubt be ones to watch.

“The growth in niche fragrances is another significant trend seen over the past ten years, with 219 launches in 2011 versus 61 in 2001 and just 9 in 1991. L'Artisan Parfumeur pioneered the concept of artisanal fragrances in 1978 but it was not until the new millennium that niche fragrances moved to centre stage.

“Embraced now by the major groups (such as Armani Privé, Chanel Les Exclusives, Hermès Hermessence) we view the niche category not only as a welcome opportunity for perfumers to experiment with innovative fragrances but also as a seedbed for future brand developments.

“In that light, it is interesting to watch the evolution of Tom Ford Private Blend from a sophisticated niche player to a major brand now in international department stores. Clearly, it has moved from niche to selective/luxury brand status,” said Edwards.

The 2012 edition was illustrated by International Flavors and Fragrances, Inc. featuring "striking photography in the book, which visually reinterprets floral and other family notes."

SPECIAL OFFER: Order online before 31st January 2012 and receive 10% off the RRP.

AU$195 + $15 delivery for the first book; $10 for every extra book (includes GST)

NZ$265 + $45 delivery for the first book; $35 for every extra book

US$205 + $40 delivery for the first book; $30 for every extra book

UK£125 + £30 delivery for the first book; £20 for every extra book

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