Gucci will launch a new collection of five perfumes in March of 2012, each inspired by a flower depicted on the iconic floral scarf designed by Vittorio Accornero for Princess Grace of Monaco in 1966. As the story goes, on a visit to the Milan Gucci store, the Princess was asked to pick a favorite item as a gift - she suggested a scarf - but Rodolfo Gucci changed his mind and decided bespoke was needed to truly pay homage to their high-profile visitor.
Called The Garden Collection, the library features Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin. All are also meant to pay tribute to the "G" logo....
Under the stewardship of artistic director Frida Giannini, the perfume brand has become more commercial, which is not necessarily a bad thing if you think of it as being largely distributed, and very logo-conscious. With the departure of Tom Ford, we have thus witnessed his bold signature not disappear, but migrate with him to his new eponymous brand, leaving Gucci Parfums to become much more about the classic quest for capturing femininity.
The new collection was masterminded by Giannini who said,
“So Gorgeous Gardenia because I wanted to underline the gorgeously feminine side of this fragrance. Glorious Mandarin because there’s a sort of euphoria in mandarin, since it’s such a sparkly fruit,”
She sees the series as an offshoot of the Flora universe. The design of the flacon will be a taller version of the one for the Flora fragrance, one of the three pillars of the brand with Gucci by Gucci and Gucci Guilty.
"At launch, the mandarin and violet variants will be only available in Gucci flagships and select department store doors as 100-ml. eau de toilette sprays for $100. The other three iterations will be available globally in the 100-ml. size, but also in a 50-ml. version for $70. "