With the 2012 summer Olympics just around the corner, it is not surprising to see a number of brands making their entrance in the sporty perfume genre. At Issey Miyake though, they prefer to eschew any idea of stressful competition to engage us with their new scent L'Eau d'Issey pour Homme Sport.
“Sport at Issey Miyake will never be [about] competition”. Perfumer Jacques Cavallier "envisaged a skier who has just reached a summit and takes in a deep breath of fresh air"....
The fragrance, which seeks an icy cool effect, features notes of bergamot and grapefruit in the top, nutmeg in the heart, vetiver and cedar in the base notes.
The flacon has been redesigned by architect and designer Renato Montagner who has experience working with sports equipment. He is the artistic director of Pirelli PZero, "the industrial design project made by Pirelli, a transversal plan with an high-tech spirit and an artisanal know-how". The reflective surface of the flacon glass is inspired by ski goggles and the cap mimics grip technology as seen on tennis rackets.
The new scent will launch from March 1, with a progressive international roll-out.
"The Sport Homme line includes 50- and 100-ml. eau de toilette sprays, priced in France at 52 euros and 73 euros, or $69.20 and $97.15 at current exchange, respectively. There will also be a stick deodorant and a body and hair wash in the collection."