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Monthly Archives from March 2006

The Buzz

About: A Pioneer Perfume Blog est. 2006 by Chantal-Hélène Wagner. A Blog on Perfume & Society, with Notes on Beauty - News, Reviews, Interviews, Commentary & Criticism.

I earned a doctorate in anthropology after managing a multi-year, fieldwork research on foodways & social memory in several comparative geographic areas.

I have smelled the steppes of Mongolia, the oil fields of Kazakhstan, Soviet apartments, and the subway in New York and Paris. They all smell strangely exotic, with one common point: the scent of humanity.

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THE PERFUME BUZZ

Latest Fragrance Reviews

Paris Hilton Heiress

Vivienne Westwood Let It Rock

Nuxe Body Relaxing Fragrant Water

Serge Lutens L'Orpheline

Molinard Vanille Marine

Guerlain Aqua Allegoria Limon Verde

Creed Acqua Originale Asian Green Tea

Guerlain Jardins de Bagatelle, The Reformulation

Caudalie Parfum Divin

Balmain Extatic

Nicolaï, Parfumeur-Créateur Musc Monoï

Balenciaga Rosabotanica

Clinique Beyond Rose

Van Cleef & Arpels California Rêverie

Diptyque Eau de Lavande

Diptyque Geranium Odorata

DKNY City Blossom Rooftop Peony, Urban Violet & Empire Apple

Beyoncé Rise

Roger et Gallet Gingembre Rouge

Dolce & Gabbana Dolce

Yves Saint Laurent Manifesto L'Eclat

Sisley Eau Tropicale

Avon Far Away Gold

Carven L'Eau de Toilette

Paco Rabanne Black XS Potion for Her

Escada Born in Paradise

Viktor & Rolf BonBon

Tory Burch Eau de Parfum

On The Scented Trail of an Aromatic Cult to the Goddess Strenia to Usher in the New Year - Part II

On The Scented Trail of an Aromatic Cult to the Goddess Strenia to Usher in the New Year - Part I

Reiss Grey Flower

Dior Gris Montaigne

Marni Rose

Paco Rabanne Invictus

Estée Lauder Modern Muse

Fendi L'Acquarossa

Gucci Première

Guerlain Nerolia Bianca

Carven, Le Parfum

Hermès Eau de Mandarine Ambrée & Eau de Narcisse Bleu

HSH Prince Nicolo Boncompagni Ludovisi l'Aurora

Lancôme La Vie est Belle

Fragrance Essays

Perfumes for Film-Noir Viewing

The Story of the Royal Anointing Oil in England: From the Sacred to the Fragrant

A Perfume Blog Ought to be Cross-Cultural

How I Think about Perfume when I Review Them: a Practical-Theoretical Outlook on the Perfume Shopping Culture

Bint el Sudan, The Other, African Chanel No.5 - Interview with Nick Evans of IFF

White Accords in Perfumery: So Long The 70s



Perfume Contract for Lady Gaga will not be Fulfilled by Givaudan - Le Contrat Parfum de Lady Gaga est Passé sous le Nez de Givaudan {Fragrance News}

lady_gaga.jpgBloomberg Business Week let us guess that behind the scenes there was intense competition to obtain Lady Gaga's juicy contract for her upcoming perfume this year. Fragrance supplier Givaudan, which ranks as the top company in its field was not retained after all. The scent is developed and marketed by Coty but down the chain they need to work with providers of raw materials as well as perfumers' expertise, resources which are supplied by such organizations. Interestingly, it is Givaudan which was behind a somewhat provocative perfume called Sécrétions Magnifiques by Etat Libre d'Orange which features the kind of notes that Lady Gaga is keen on making her signature ones, such as blood and semen, we were told from early on....

 

It felt a bit déjà-vu, but on the other hand it might ensure the fact that this family of notes will pass further into the mainstream.

It seems that it is rather a challenge to enduringly maintain taboos in perfumery.

Bloomberg Business Week laisse entendre que la lutte pour obtenir le contrat sans doute on ne peut plus juteux pour développer le parfum de Lady Gaga cette année-ci a été acharnée. En effet la compagnie suisse Givaudan, la première dans le monde dans son domaine qui couvre la fourniture d'ingrédients nécessaires à la fabrication de parfums et de saveurs ainsi que l'expertise de parfumeurs professionnels a été mise hors course. C'est Coty qui s'occupe du développement et de la commercialisation du parfum de Lady Gaga en s'appuyant sur de telles organisations.

Le fait à noter dans ce cas-ci peut-être est que Givaudan est justement derrière un parfum quelque peu provocateur appelé Sécrétions Magnifiques de Etat Libre d'Orange comportant précisément le type de notes que Lady Gaga a envie de voir figurer dans sa fragrance, comme des notes de sang et de sperme, ainsi qu'elle l'avait fait savoir très tôt.

On avait l'impression d'avoir déjà expérimenté ce type de notes expérimentales mais ce projet pourrait avoir le mérite non pas tant d'être révolutionnaire que de faire qu'un plus large public s'habitue à cette famille de notes.

Il semblerait qu'il soit rien moins qu'évident que de faire durer les tabous en parfumerie.

 

Via Business Week

Image: ladygaga.com

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