Ralph Lauren launched a 2012 limited-edition flanker of classic Romance (1998) called Romance Summer Blossom.
To solidify the link between the perfume Romance and ideas of love in American culture, The brand recently partnered with Sony Pictures for the release of movie The Vow by Michael Sucsy starring Rachel McAdams and Channing Tatum. The film relates the story of a married couple, who after the wife is left amnesic following a car accident, have to attempt to ressuscitate their love relationship from scratch...
Don't expect to see the perfume be made part of the plot though. It's a red-carpet thingie, co-branding the scent and the film. Still, it's culturally meaningful, in a way.
The flanker has notes of Mandarin, Guava, Jasmine, Coconut Water, Vanilla.
The original - the one officially associated with the movie - has notes of Sungoddess Rose, Marigold, Ginger, Chamomile Oil, Yellow Freesia, White Violet, Lotus Flower, Day Lily, Patchouli, Oakmoss, Musk Coeur.
Romance Summer Blossom is reportedly faithful to the original, only fresher and more sparkling ($72 for 3.4 fl oz of Eau de Toilette). It was originally created by perfumer Harry Fremont.
The trailer for the movie suggests overly cute and conventional, with lots of flashing of dimples by Rachel McAdams, but it's a just a trailer, right?