Elsa Schiaparelli Fashion to be Reborn, Including Perfume {Fragrance News} {Fashion Notes}

Businessman Diego Della Valle announced on Monday May 7, 2012 that he will be at the helm of the project of having the house of Schiaparelli be reborn of its ashes. The fashion label founded by Elsa Schiaparelli in the 1920s closed down in 1954. At its height, it was known for its flamboyance and affinity with Surrealism. Della Valle is the man behind the revival of Roger Vivier footwear and perfume...

"The idea with Schiaparelli is to recreate her in all of her modernity and to turn it into a brand which represents dream, art and everything which is ultra sophisticated"

Farida Khelfa will be the brand amabassadress, just like Inès de la Fressange is for Roger Vivier.

As for the fashion designer in charge of the collections, the names of John Galliano, Rodolfo Paglialunga and Jean Paul Gaultier have been floated.

Emphasis will be put on accessories to pay homage to the tradition of the house. "Perfumes and cosmetics of the first quality will also be presented to have the myth endure."

Schiparelli's most iconic perfume is Shocking (1937), named after the pink color that became her trademark. Housed in a glass dummy decorated with flowers designed by artist Léonor Fini, its jus was signed by the great perfumer Jean Carles. The current version of the scent which circulates was reedited in 1997.

Other fragrances included Sleeping, Succès Fou, Snuff, S, Salut and Zut.

Via Fashion Mag