Penhaligon's will launch a new floral unisex perfume from July 16th 2012 called Peoneve. The composition is signed by perfumer Olivier Cresp who creates in so doing his second opus for the English perfume house following Juniper Sling.
The scent "...is an exquisite portrayal of an English garden in summer, bursting with lush green foliage and heady with the scent of blossoming flowers. At the garden’s heart grows the radiant Peony flower; beloved by master perfumer Olivier Cresp for its abundant petals and velvety scent."...
The composition opens on violet leaft absolute leading to a heart of peony, spicy Bulgarian rose and an enhanced white floral accord, thanks to Hedione. The deeper base yields notes of vetiver, musk and Cashmere wood.
The natural perfume of peony has been reportedly captured in situ thanks to Nature Print technology which harvests the fragrant molecules in the air around the plant in order to recreate as faithfully as possible the scent as it evolves in natural conditions.
The Eau de Parfum is priced at £85 for 50 ml and £120 for 100 ml.
Peony is a note which is often smelled as a pairing note in rose compositions to freshen them up. For this reason, it might be perceived as a secondary, supporting-role sort of a fragrance note. To have a niche brand focus on this lighter floral scent as a central source of inspiration is a little bit like working with a cliché and inviting us to see it as a floral with a full-fledged personality.
"Peoneve will be available exclusively at Harvey Nichols Knightsbridge from 16th July 2012 and then in
Penhaligon’s boutiques, concessions and online at www.penhaligons.com from 13th August 2012."
Via press release