Penhaligon's is releasing a new perfume in September 2011 called Juniper Sling. It was reportedly inspired by London Dry Gin and the atmosphere of the cocktail parties in the speakeasies of the Roaring 1920s in the British capital.
Previously named Fitzrovia, then Gin, there was yet another change of heart about semantics and Juniper Sling was finally elected because it was thought to reflect the story of the scent better...
It is also - surprise, surprise - perfumer Olivier Cresp's first foray in the realm of niche perfumery, a notable fact when you know that the man specializes in large-scale perfumery, having created blockbusters like Angel by Thierry Mugler, Nina by Nina Ricci or well-established perfumes like Kenzo Amour, Givenchy Ange ou Démon, Lancôme Magnifique, YSL Elle, Dior Midnight Poison, and more recently, the upcoming Kokorico by Jean Paul Gaultier and Valentina by Valentino.
It is even more of a turning point when you recall that he once compared design perfumery to racing in a formula-1 car while niche perfumery was more like bicycling to him.
Juniper Sling is described as a woody, aromatic and spicy eau de toilette.
The scent opens on top notes of cinnamon, Orange Brandy, angelica, juniper before seguing into a heart of cardamom, leather, black pepper and iris wood. In the base we have brown sugar, black cherry, vetiver and Ambrox.
The fragrance debuts on September 12, 2011.
Prices: 50 ml for 95€ and 100 ml for 120€.