Issey Miyake Pleats Please (2012) {New Perfume}

issey-miyake-pleats-please.jpgFashion designer Issey Miyake will launch a new feminine fragrance from September 2012 called Pleats Please. It is a playful homage to the plissé material created by the brand in 1989, as well as to the it-bag Bil Bao resembling an origami from their Pleats Please label. The perfume was composed by perfumer Aurélien Guichard of Givaudan...

issey-miyake-pleats-please-ad.jpgThe fruity-floral eau de parfum is said to have been constructed around a vertical structure to reflect the lines of the pleats referenced by the perfume. Other concepts used for the scent design were "light", "dynamism" and "comfort".

The flacon reveals the capacity of 2-D pleats to transform into a 3-D object when left to stand on their own, like origami. Issey Miyake compared the effectiveness of wearing pleats to the sensation of seeing toasts jump out of a toaster, at the ready, just like this new technology allowed for freedom from the press, pun intended.

Top notes are "joyous" with sparkling and fruity notes of Nashi or Asian pear, a very watery and thirst-quenching fruit already featured for instance by Alberto Morillas in Omnia Crystalline. The heart notes are "feminine", luminous and full of life with notes of peony and sweet-pea; indoles flesh out the floral notes. The base notes are "generous" with patchouli, cedar wood, a white, creamy absolute of vanilla and white musks.

Via Prime Beauté ; Luxsure

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