On the occasion of the 2012 Summer Olympics Games, Old Spice released a new series of fragrances called Champion, After Hours, Aqua Reef, Pure Sport, Swagger, New Champion and Danger Zone. Champion benefits from particular spotlighting in the new ad campaign succeeding to the Old Spice Guy series which was buoyed by the famous slogan "The man your man could smell like". This time, there's a newly coined word in town, "Smellf" as in "Believe in your Smellf" proving that not just Axe know how to have fun with fragrance commercials...
Old Spice love to banter when it comes to flogging their scents and the new ads are no exception,
I Can Do Anything, Repeat After Me:
My Doctor said I'd Never Walk Again: