Penhaligon's are launching a tin box filled with mustache wax called Moustache Wax in support of Men's health in the month of November 2012. The initiative supports mustache-growing as a visible sign of concern for masculine diseases, prostate cancer in particular. Moustaches have become retro, so it's a chance to attract attention to a good cause...
Members of the brotherhood of the mustache or Mo Brothers can register on Movember.com from November 1st with freshly shaved faces and trim their mustaches all month long as the goal is to raise funds for the initiative.
They can get the support of Mo Sistas. At the end of November, a Miss Movember and a Man of Movember are elected and a celebration takes place in each of the participant countries since 2003 when the movement was started in Australia.
Penhaligon's will give 2€ out of the 6€ price tag for the Moustache Wax to Movember. The wax is lightly scented with Sartorial.
Check out this US championship for mustaches and beards for ideas.
Via press release