A new perfume by Bond No. 9 will be launched from November 2012 in their Notes Series called New York Musk . The collection is dedicated to "serious connoisseurs", those who would look at the manner in which a traditional perfumery material is given a new interpretation.
"In this collection, we name each scent for its key ingredient, in order to explore and expand the blending possibilities. First came New York Oud, followed by New York Amber."...
"But designing a perfume with musk as the key ingredient posed a challenge: How to foreground this ancient staple, propel it into the 21st century, and give it exquisite metro-bona fides—so that even the most seasoned scent aficionados will be struck by its beauty and largesse?
We succeeded. In a virtuoso performance, New York Musk displays its versatility when surrounded by contemporary fruit and spice accents."
The eau de parfum opens on top notes of grapefruit flower, blackcurrant and galbanum followed by a heart featuring Asian osmanthus flower - with nuances of peaches and apricots - combined with lemony-green lilies, and nutmeg. Musk, as a traditional fixative, is showcased in the base notes together with patchouli, sandalwood and vetiver. The brand likes to underline the fact that they used flowers that smell like fruits.
The flacon this time is inspired by precious emerald as each opus in the series is bottled in a gemstone-inspired bottle. The green of the emerald is here "for vitality and hope." It is also "the sacred stone of the goddess Venus", an allusion to the aphrodisiac properties of musk.
Via press release