Actress Halle Berry will launch a new perfume under her name called Closer by Halle Berry. It borrows from a traditional masculine genre, the fougère, and reportedly aims to bring it to a new level of perfection for the exclusive benefit of women. The ultimate goal is not so much about the progress of perfumery however, as about designing a perfume in the tradition of sexual elixirs, love optional. The tag line is "The new scent of attraction for her".
You can expect to catch a familiar trail of barbershop freshness mixed in with a generous helping of florals. The composition is signed by perfumer Jacques Cavallier, the newly promoted in-house nose for Louis Vuitton...
The concept of a cross-dressing fougère is still a novel idea, but it is not the first time in recent memory that a fougère has been earmarked as feminine. In the past, Sarah Jessica Parker attempted to break through the perfume glass ceiling of machismo (regarding fougères) with her Covet,. More recently this year, Fergie also proposed a ladies fougère called Viva by Avon.
Halle Berry said,
"I wanted to create a unique fragrance for women that would also appeal to men,"Scent is very closely linked with desire and attraction and I love the idea that a fragrance can bring a man and a woman together. Closer creates a new level of intimacy through the power of scent."
The composition is described as a modern fresh floral fougère. Notes are:
Top: Wild Raspberry, Waterlily, Ozonic Accord
Mid: Fougere Accord, Violet Flowers, Mimosa, Cedar Wood
Dry: Vanilla Bean, Mahogany Wood, Cashmere Musk
"In the provocatively beautiful advertising campaign photographed by Alexei Hay and directed by Francis Lawrence, Halle Berry plays with the same gender roles of her fragrance. Donning a man's white oxford button-down accented with her monogrammed initials and tie, a sliver of her black, lacy bra visible, Halle stands confidently, eyes transfixed on the camera, a pair of bare, muscular male arms wrapped around her body. Her fragrance draws them together, a mutual olfactive attraction that cannot be denied. The bold, sexy campaign ultimately explores the innate sexual chemistry between a man and woman, triggered and magnified by the power of scent."