Bath & Body Works Forever Red & Cashmere Glow (2012): Aiming for Luxury {New Perfumes}


Bath & Body Works have been testing the waters of the affordable luxury market it seems quite consistently lately as two of their latest launches both claim the same quality: "our most luxurious fragrance ever! ". The tone has gone crescendo from Cashmere Glow, an Eau de Toilette in the Signature Collection to the even more recent Forever Red Eau de Parfum which ups the antes in terms of fragrance concentration, price and glam advertising effort...


Cashmere Glow ($29,50) is about the intimation to" Experience life in the lap of luxury with our most luxurious fragrance ever! Evocative of a cozy night in curled up by the fire & draped in the softest cashmere throw, our newest fragrance is an enticing blend of golden peach and shimmering vanilla wrapped in soft cashmere musk. Spray it on and delight in the decadence, because every girl deserves cashmere!"

Top Notes: Bergamot, Golden Peach, Pink Guava, Exotic Berries, Gilded Apricot

Mid Notes: Glowing Muguet Petals, Mimosa, Fluffy Peony, Fresh Jasmine

Dry Notes: Shimmering Vanilla, Dulce De Leche, Sandalwood, Cashmere Musk

Forever Red ($44,50) is color-coded to evoke the fireworks of passion sparking both inside and outside the jus. Inside, it's ruby pomegranate meets red osmanthus with a crowning shot of vanilla rum. 

"Our most luxurious longest lasting fragrance blends opulent notes of fiery red pomegranate and delicate peche de vigne, a rare and fleeting French peach. Soft petals of red osmanthus give way to notes of addictive velvety marshmallow and a surprising finale of rich vanilla rum that leaves an unforgettable impression."

Top Notes: Fiery Pomegranate, Rare French Peach, Luminous Apple

Mid Notes: Red Peony, Night Marigold, Red Osmanthus

Dry Notes: Rich Vanilla Rum, Velvety Marshmallow, Oak Wood

The advertising campaign for Forever Red is elaborate enough for BBW to include a TV commercial. We read in it the return of Pretty Woman and of power red from the 80s. Instead of a power suit, you get frilly crimson and langorous Latino rhythms in a song interpreted by Caro Emerald, "A Night Like This", a tune originally composed for a Martini commercial by Emerald's songwriters David Schreurs and Vince Degiorgio.



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