We don't know if BCBG MaxAzria succeeded in creating the effect they were looking for, but their new perfume called Bon Chic is supposed to exude opulence. "Bon Chic" in French is the first part of the phrase "Bon chic, bon genre" which defines a conventional, goody-goody even, at any rate safe bourgeois sense of style, often shortened to "BCBG"...
While some may envision plaid, tweed, forest-green woolen jackets, spots of beige, some gold chains, i.e., materials that can be expensive but also a bit sedate, the brand says that it's about glamor. So we think this is just another
deformation adaptation of a French expression,
"In an exquisitely orchestrated suite of refined scents with bold accents, BCBGMAXAZRIA Bon Chic celebrates style and joie de vivre. Inspired by the woman who makes an entrance, this bold scent is decadently dripping with opulent textures that speak to her innate style, creating a luxurious sensory experience"
The jus (edp) was composed by perfumer Stephen Nilsen of Givaudan.
Olfactory Pyramid: Top note: Asian pear, black raspberry, mango. Mid-note: pink peony, orange blossom, violet. Drydown: cedarwood, sandalwood, cashmere musk, vanilla. ($55-$75)