In an interview with WWD, perfumier Frédéric Malle of Editions de Parfums drew a roadmap for perfumery,
“There is a market for real perfumery [...] Our mission is to become the specialist for perfume making in all of its forms [...] We are going to come up with more and more products. Perfume can be many things...
“The market is now a world market where the world is like one big country and you have a few cities with a very high degree of sophistication. Rather than concentrating on a country, we concentrate on the capitals of the world where luxury is happening.”
Via WWD 14 Dec 2012