In a slightly revivalist whiff coming from the 80s - think Working Girl by Mike Nichols - visible both in the packaging of the upcoming fragrance and the ethos surrounding her new Ivanka Trump perfume, the young entrepreneur and new mom of a 15th-month daughter specified that her signature debut scent is dedicated to "a professional, hardworking, yet feminine woman”...
This could read as a statement about the over-maculinization of women in the workforce more often than not felt pressured to adopt masculine codes both for behavior and sartorial neutrality. In Working Girl, shoulder pads took up a lot of room but so did big hair and high heels. In this 21st century version of the 80s model, it seems that there is less pushiness, more internalized softness and quest for a happy medium. Ivanka Trump sees her perfume as avoiding extremes, wishing it to be rather about striking a satisfying balance,
“There’s a lot on the dowdy and mature side and there’s a lot on the kitschy, ultratrendy, but I think we’re filling a void for that feminine, empowered woman.”
The eau de parfum was developed together with Parlux in collaboration with developer Jennifer Mullarkey and perfumer Marypierre Julien of Givaudan. The composition is a floral-oriental. It opens on top notes of "sparkling Italian bergamot, lush apple and pink peppercorn, a combination designed to evoke sensuality. The middle notes consist of jasmine, rose and peach blossom to add lushness. Golden amber, creamy vanilla, patchouli and smooth cedarwood."
The fragrance is expected to launch next week at Macy's.
Ivanka Trump, one can note, succeeds her father Donald Trump in venturing into the fragrance industry. The latter released a perfume with the Estée Lauder cos. in 2004.
Price points are $62 for a 1.7-oz. edp, $78 for the 3.4-oz. size and $35 for a 6-oz. body lotion.