A new beauty line and label called & Other Stories, a novel fashion subset to H & M, which includes bath & body products designed by Byredo founder Ben Gorham and cosmetics art-directed by H & M makeup director Lisa Butler will be exclusively launched at Parisian concept store Colette during Paris Fashion Week and up until the end of March 2013...
The color palette is said to have been devised with an eye to matching the shades of the fashion collection from the same label, & Other Stories.
A series of videos have been put out to introduce the new universe. In the following entitled "Rose Revival & Other Stories" you can watch a kind of moving mood board to illustrate the theme of rose aroma and color. It features Ben Gorham,
In this next one up, we hear some sound beauty advice dispensed by Lisa Butler: it's all about the silhouette, girls!
And finally, to whet our appetite further we have this Look Book No.1. An & Other Stories boutique is to open on Faubourg Saint-Honoré this spring 2013 while an e-commerce site will be inaugurated on March 8th, 2013 at stories.com