Estée Lauder introduced a new version of their modern classic Pleasures (1995/1996) called Pleasures Eau Fraîche in the summer of 2012. It is being re-issued this year and presented as a permanent addition to their lineup. We say "modern classic" with a certain amount of certitude as it has been vastly copied or inspiring to others, depending on how close to the original those perfumes might be...
The rose-peony accords with pink peppercorn you smell in sheerer floral perfumes often comes from it and the signature of perfumer Alberto Morillas, its author. It inaugurated the category, so from a historical perspective, it's interesting to see how more sheer it can get. Conceptually, it's a modern Après L'Ondée for the American market, in particular.
"A lively, modern new balance of pleasures' signature Lilies, Peonies, Jasmine, and Baie Rose."
The tag line for the new, fresher flanker is "For the sheer pleasure of it" which would point to an encouragement to spray on the fragrance throughout the day as its lightness allows for refreshing and frequent pauses.
The Eau Fraîche opens on top notes of White Lily, Violet Leaves, Green Accents leading to a heart of Black Lilac, White Peony, Karo-Karounde Blossoms, Baie Rose, Pink Rose, Jasmine. Base notes are sandalwood and patchouli.
The advert is fronted by Constance Jablonski.