Designer Kenzo has launched a new collection of fragrances called Couleurs Parfums, which as its name indicates is about the translation of colors into perfumes. The two first scents to be released in the new library this spring 2013 are Rose-Pink and Jaune-Yellow...
The purpose of the collection is also to evoke fashion as the privileged medium which carries these synaesthetic sensations.
"The drape of a perfume?", "The effluvia of a dress?" "Color and perfume meld into each other and flap in the air"
Rose-Pink is said to be a sparkling and flashy floral. The eau de parfum centers on a spicy rose-saffron accord together with notes of grapefruit and angelica. It was composed by perfumers Jean Jacques and Sylvie Fisher of Takasago.
Jaune-Yellow is given as a solar and gourmand floral. It is signed exclusively by Jean Jacques this time. Fragrance notes include bergamot, cédrat, jasmine, orange blossom and vanilla.
The flacon was designed by Serge Mansau. The lush floral cap reprises the original flower cap created by the artist for the brand in 1988.
The ad campaign was photographed by Patrick Guedj.
While the collection is presented as new, and it is, its inspiration goes back to a constant preoccupation with color. Amour by Kenzo for instance was presented in three different colors when it launched in 2006.
Via press release