Fashion designer and all-around creative type Tom Ford is preparing to launch a new perfume called Sahara Noir. This creation is inspired by his interest for the Middle East while offering recurring leitmotiv themes of his: femme couchée - his favorite pose for photographic models in perfume adverts - here of Brazilian top Lais Ribeiro; color - here, golden light like for Violet Blonde; deep olfactory textures, where few dare to tread; old Hollywood studio glamour so as to not lose one's sense of style...
The name of the fragrance suggests somewhat a romance version of the Middle East evocative of such cinematic frescoes as Lawrence of Arabia and The English Patient. "Noir" points to Tom Ford's predilection for the film-noir genre, which was immediately apparent in his debut fragrance under his own label, Black Orchid.
“Sahara Noir is rich and exotic; it wraps the balsamic, incense-touched notes of frankincense in gold and honey-coloured light,” noted Ford. “Middle Eastern culture has an extraordinary appreciation for the luxurious, emotional and memorable qualities of fragrance; perfume is worn there in a way that feels very familiar to me. Sahara Noir is my interpretation of this heritage. It is a deep and substantial perfume that caresses the senses.”
The composition is built around frankincense, which can be found at all three main stages of the development of the fragrance.
Top notes include frankincense, a pristine quality of cistus essence graded Orpur®, bitter orange, Jordanian oasis calamus, Levantine cypress - a reference to the 1001 Arabian Nights.
In the heart we have frankincense essence Orpur® , cinnamon, cool papyrus extract, Egyptian jasmine templar and rose absolute from Morocco. "A beeswax extraction from Burma lends body and a supple, honeyed-animalic richness."
Base notes are ambery, featuring labdanum (labdanum absolute & fractioned ambreinol) – benzoin, vanilla, cedar, frankincense resin, agarwood and balsam.
The roll-out starts in March 2013 and will continue in Europe from May 2013.