Charriol will launch a new perfume for men in their Royal Collection called Royal White from May 2013. The fragrance was composed by nose Annick Ménardo of Firmenich. The composition is said to be,
"...a tribute to the assertive, respected man who has the aura and panache of a prince.
A luminous and generous person whose life is also filled with exceptional encounters and noble sensations and emotions."...
The reportedly "particularly sophisticated" and "addictive" perfume, which is also said to be both "radiant" and "rich" was inspired by a definite palette of symbolic colors, "White and gold are his colors and the colors of his world; he loves their radiance and timelessness."
The woody-floral eau de parfum appears to have been devised to appeal to the tastes of the Middle Eastern clientèle as well as to men who enjoy Orientalist perfumes as can be felt from the description of the universe of the Royal White man, and from the mix of fragrance notes hinting at a modernized conception of oud-based perfumes.
The scent opens on top notes of fresh grapefruit and fruity, tangy rhubarb leading to a heart featuring an Oriental rose, white patchouli and violet blossom. The sillage is said to be intense, resting on deeper notes of oud wood, oakmoss and vetiver.
Via press release