To celebrate their 10th anniversary, IKKS are launching a new fragrance dedicated to men called IKKS Believes In You. The composition is signed by young up and coming nose, according to the brand, Jennifer Riley of Créations et Parfums. A youth-oriented campaign was set up featuring French model and musician Gaspard Menier. There is also a chance to win the opportunity to realize your most cherished dream via Facebook...
The eau de toilette opens on top notes of bergamot, mandarin and grapefruit followed by spicy pepper and cinnamon in the heart and rests on cedar wood, vetiver and Tahitian vanilla in the base.
The flacon is housed in a doggy bag in reference to NYC while front man for the fragrance Menier is meant to evoke James Dean.
Prices: 39€ and 49€ for 50 ml and 100 ml respectively.
Here is more information about the IKKS Loves Dreams campaign which starts on April 15, 2013,
Via press release