Givenchy have introduced a new masculine scent called Gentlemen Only, named after the 70s cologne by Givenchy, Gentleman, which was launched in 1974. The latest jus is said to be a "neo-aromatic woody" and was composed by perfumer Françoise Donche of Takasago...
The brand added they were interested with this launch in reaching out to a more classical and mainstream audience, as well as designing a blockbuster. So, in principle no olfactory folly to be expected here unless the perfumer added a quirk under the nose of the marketing team, as can happen. The cited note of incense borrows from the palette of niche perfumes which use it more abundantly than designer perfumery.
Givenchy wanted to reaffirm some of their values. In particular, they want the fragrance to be "aristocratic," "chic" and "luxurious without being ostentatious." The house created Vetyver, a good illustration of those core values.
The eau de toilette features notes of green mandarin, pink peppercorn, nutmeg and birch leaf. Woods define the scent with notes of cedar wood, patchouli and vetiver while incense underlines those.
"The eau de toilette spray will come in 100- and 50-ml. versions, which are to retail in France for 79.50 euros, or $104.20, and 58 euros, or $76, respectively. Ancillaries include an after-shave lotion and a deodorant."
Actor Simon Baker is the face of the fragrance.