Haute parfumerie brand Le Labo founded by French expats living in New York, Fabrice Penot and Edouard Roschi, two former L'Oréal execs, are preparing to launch two new perfumes in their Classic collection called Lys 41 and Ylang 49. They relied on two nose collaborators, and it took them all 3 years to complete the creative process although it's a bit of the dynamic of the "open work" which is at play here; when do you decide a perfume is finished?The first one was composed by perfumer Daphné Bugey of Firmenich and the second one is signed by perfumer Frank Voelkl, also of Firmenich...
"Florals are never taken lightly in perfumery and even less at Le Labo where it has taken three intense years to add to our brand's floral chapter.
Le Labo is proud to present imperfect twins, the result of a long creative process and the birth of two new floral statements - LYS 41 & YLANG 49."
The house call Lys 41 an "overwhelming white floral" blending notes of jasmine, tuberose absolute and lily, noble woods, vanilla Madagascar and musks;"LYS 41 rewards those looking for a statement with an addictive floral buzz that is as potent as its wake and as insistent as the people following you around. Good luck."
Ylang 49, a floral chypre, is "a walk in the woods, a lush floral bouquet in your hand, listening to G. Gould's well-tempered clavier and realizing that a floral composition can go beyond flowers, in the same way a fugue in D minor is way beyond the D..." It features notes of Tahitian gardenia or Pua Noa Noa, ylang-ylang, patchouli, oakmoss, vetiver, sandalwood, benzoin.
Both perfumes are offered at "extrait de parfum" concentration, 25% and 30% respectively, the latter being closer to what is called classically a "parfum" concentration.
The duo launches from June 2013.
The means of wearing Le Labo scents are many and varied as you can see from the exhaustive price list below.
15ml: €45 (boutiques & online)
travel tube kit: €105
travel tube refill: €105
perfume oil: €90
ceramic oil: 37€
body oil: €50 (available in Fall)
body lotion: €50 (available in Fall
shower gel: €38 (available in Fall)