In September 2012, rapper Nicki Minaj launched her debut perfume called Pink Friday, named after the title of one of her albums. The colorful - in every sense - diva who describes herself as a cross between Barbie and the Harajuku fashion culture in Tokyo, Japan hence her self-labeling as a "Harajuku Barbie" was following up on her incursion in the beauty category with her collaboration with MAC cosmetics, their most sucessful to date, and which is reenacted in 2013...
Minaj told WWD on September 7, 2012 that the design for her fragrance bottle by Lance McGregor of Paul Meyers and Friends was key to her, “They asked me, ‘What do you feel is a real extension of you?’ And I said, ‘There’s nothing more synonymous with Nicki Minaj than a pink wig. If I could get that on the bottle, that would really make me feel like this fragrance is a part of me — my history and my future.”
The "intoxicating musky floral" was composed by Nicki Minaj together with Firmenich and is commercialized by Elizabeth Arden. The current Macy's department store ad copy reads,
Nicki Minaj on American Idol
"Sassy. Fearless. Feminine. Step into a bright new world, one that is larger than life. Jump on this ride and get your world spinning with Pink Friday Nicki Minaj. Sparkling with mouth-watering fruits, the fragrance imparts a playful cloud of pink floral petals that whisper the sultry warmth of vanilla, skin musks and woods. Striking from all angles, the stunning statuesque bottle, just like Nicki, shines in the spotlight. Make life fearlessly fun with the intoxicating new fragrance, Pink Friday Nicki Minaj."
Top Notes: Starfruit, Italian Mandarin, succulent Boysenberry
Heart Notes: Fresh Gardenia, Lotus Flower, Starry Jasmine Petals
Drydown: Creamy Vanilla, Carmelized Pear, Skin Musk, Sheer Woods
Minaj said that she is very pleased with the result, with a sense of mission accomplished, “I wanted it to be a brand-new, exciting addition to the market. It has an amazing combination of a playful feeling as well as a sultry feeling that lingers on. It smells like a fantasy to me.”
It was a very successful launch in the celebrity category in 2012, with a new flanker out this spring 2013.
"The lineup includes eaux de parfum in two sizes — 1.7 oz. for $49 and 3.4 oz. for $59 — as well as a 6.8-oz. body lotion, $25, and a 5-oz. hair mist, $22."