The upcoming new Issey Miyaké perfume is inspired by the color and taste of a macaron flavored with violet. Fashion designer Issey Miyaké will launch a new version of Pleats Please introduced last year as an eau de toilette...
In a novel twist, the new flanker Pleats Please EDP to debut in August 5, 2013 will not just be a higher concentration of the same or nearly same, but an eau de parfum with a new personality thanks to the inclusion of a note of violet, while the glass bottle becomes tinted purple, a symbol of harmony according to the brand.
Perfumer Aurélien Guichard of Givaudan said that he was inspired by the simple pleasure of biting into a violet-flavored macaron.
For the brand, the new fragrance adds a gustatory dimension on top of the cheerful universe the scent illustrates. Full of optimism, movement and color are some of the key notions that define the perfume.
Prices: 98€ for 100 ml, 70€ for 50 ml, and 48€ for 30 ml.
Via press release