Jo Malone London will open a new freestanding boutique in Paris in the rue de Passy where it will be a close neighbor to a Guerlain perfumery which has been there since the 1950s. This will be their third boutique in the capital city with two other department store corners at Le Bon Marché and Le Printemps...
The area is known for its low-key luxury stores far fom the madding crowd of the center of Paris with mostly a local clientèle from the West of Paris frequenting its neighborhood perfumeries and human-sized department store. It is also an area frequented by embassies and international organization personnel.
The store is set to open in July 2013.
Photo of the perfume store still in the works ©The Scented Salamander