Elizabeth Arden have launched a new women's fragrance called UNTOLD, dubbed a "sensual floral". The name alludes to the many untold facets of a woman. Perfumer Clément Gavarry of IFF composed the perfume explaining,
"When I first arrived in New York, I was struck by the natural confidence, the self-belief, of the women I met; their ability to adapt to any situation and to be open minded...
Perfumer Clément Gavarry at the launch party in New York City.
After that initial impression, you begin to discover the complexities, the facets to their character that are revealed over time. As a perfumer, I started to wonder, can one scent truly capture this woman, when there is so much to her that I do not know? So much that I may never discover?... I wanted UNTOLD to be a harmonious balance of the many facets of a woman, which for me, is the source of genuine beauty. "
"The UNTOLD fragrance journey opens with sparkling Pink Pepper fused with crisp Bergamot, exposing her vibrant optimism while playful fruity accents of Pear and Blackcurrant Bud LMR* evoke her unpredictable ways. Her refined femininity is revealed as delicate Gardenia petals enwrap themselves with intoxicating Egyptian Jasmine LMR*. Her mysterious aura is sensed through whispers of Patchouli Heart LMR* and nuances of Sandalwood. Finally, her magnetic sensuality is unveiled as heated ambers cascade over the caress of hypnotic musk. Lingering in the air is the unforgettable essence of her presence."
Top: Black Currant LMR*, Bergamot, Pink Pepper, Pear
Mid: Gardenia, Peony, Jasmine LMR*
Base: Sandalwood, Patchouli Heart LMR*, Musk, Amber
Source pics and info: Elizabeth Arden