Penhaligon's will release a new fragrance from July 2013 called Vaara. It was composed by perfumer Bertrand Duchaufour who did a study of Jodhpur for it, more particularly of its Maharadjah, Gaj Singh and of the gardens of his Palace of Marwar-Jodhpur. For those who are familiar with the universes of distinct fragrance brands, the project seems to conflate the travel series of L'Artisan Parfumeur, a house incidentally owned by the same group, and in a novel touch, the celebrity portrait gallery one finds more typically at Creed's...
There is more often a mass-market way of approaching the celebrity portrait in perfume form, but there is also a niche attraction for the genre.
Vaara is the name of the grand-daughter of the Maharadjah, symbolizing we are told his deep love for his family.
Moving from a sense of place and personality to the genre of a travelogue perfume, the composition is said to capture the aromas and atmospheres of the North of India, of its markets, gardens, palaces and historic forts.
The eau de parfum opens on top notes of quince, rose water, carrot seed, coriander seeds, saffron. In the heart we have Moroccan rose absolute, Bulgarian rose oil, freesia, Indian magnolia, and peony. In the base, there are notes of honey, white musk, cedar wood, sandalwood, benzoin resin, and tonka bean.
The composition appears to be both exotic and modern. Available from July 8, 2013.
Via press release