Jo Malone introduced a new unisex perfume called Saffron Cologne Intense in their special collection dedicated to the Middle East, the Colognes Intenses which debuted in 2010. See for instance review of Rose Water and Vanilla and Iris and White Musk...
The new scent opens on smoky, spicy and fresh notes of incense, pink peppercorn and bergamot going into spicy, powdery and woody heart of golden saffron, iris and sandalwood before becoming anchored by an Oriental base of guaiac wood, pale woods, white musk and warm amber.
Tag line is "A vivid statement."
The soliflore saffron perfume made its debut in June 2013.