Fresh Life: About the Four Elements (2013) {New Fragrance}


Boston-born beauty and perfume brand Fresh have launched a new perfume called Life. What they mean is not so much existential as that the fragrance is about an unison with nature encompassing all the four elements, each being represented by a different Russian-doll composition, the whole being the sum of those four parts...

"Fresh Life Eau de Parfum is a sensual citrus fragrance that captures the ultimate Fresh moment, conjuring the freshness of a clear blue sky, sweet morning air, a sparkling sun, and velvety water.

The Fresh Life composition is very different from any other fragrance. In order to capture the essence of a “Fresh Life” in one bottle, Co-founder Lev Glazman had to create four separate compositions—the scent of earth, the scent of air, the scent of sun, and the scent of water—that he then blended into one ultimate Fresh moment."

Earth is represented by Velvet Bergamot, Vanilla Grass, Dreamy Cypress

Air is symbolized by Grapefruit, Lilac Leaves and Transparent Magnolia

Instead of fire, they have a Sun accord resting on Silk Amber, Warm Orange, Tonka Flowers

Water flows with Sweet Cucumber, Sparkling Moss, and Morning Dew.

“I awake in the early morning to the damp earth, cool and breathing beneath my toes. The fog curls across the pond like the softest cloud; the air is infused with a sweetness. As the rising sun spins everything into sparkling silk, I walk quietly into velvety water, taking care not to disturb the purity of this still moment. As I swim I imagine that I am flying, the water is my blue sky, full of hope and possibilities. I am revived. I am reinvigorated. I am Fresh.” ―Lev Glazman, Fresh Co-founder

Price: $80 for 100 ml. 

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