Gap have introduced a new him-and-her duo of perfumes called Established 1969 Electric and Established 1969 Bright. For the brand, it's all about making you remember the great past while looking forward to the future with renewed energy, color-coded electric blue for the boys and bright pink for the girls...
Established 1969 is "a fragrance that conveys the attitude of the brand; lively and optimistic, adding a burst of color in your world. "
"GAP ESTABLISHED 1969 BRIGHT is a burst of crisp fruits enveloped with lily, fresh muguet and fluorescent musks…vibrantly feminine.
GAP ESTABLISHED 1969 ELECTRIC is a fresh aquatic signature scent infused with black pepper and blue cedar wood…spirited masculinity.
As their tag line goes, "Turn on the color because the future is Bright and Electric."