Scorpio is the name of a master brand which is the number one bestseller for men's colognes in the mass-market in France. They launched a new masculine scent in the fall of 2013 called Instinct Tribal which was composed by perfumer Olivier Polge...
According to journalist Nicole Vulser of Le Monde in an article cited here, Olivier Polge "improved" the Scorpio usual fare just before joining Chanel.
Instinct Tribal is said to be a spicy fougère with a dual personality contrasting freshness and heat. The general tag line for Scorpio is "The most burning of perfumes". The eau de toilette reportedly opens on surprisingly fresh notes leading to a spicy heart scented with nutmeg and rests on base notes of patchouli and precious woods.
A guerilla advertizing campaign sees men belonging to the Scorpio Tribe tattoed with a scorpio helping women run their errands at local supermarkets.
The brand want to offer a more dynamic image to their target group of 15-49 year olds.