An article in Le Monde published on the eve of Christmas 2013 underlines how crucial the last two-week-of-December period is usually for the fragrance industry in France when up to 20% to 25% of yearly sales take place in that rush period...
There has been a slowing down curve in November 2013 with minus 1,5% loss in value compared to the 11 first months of 2012. If this goes on, it would be the second year in a row that fragrance sales are losing ground. Fragrances represent hight marketing stakes for luxury brands because they are used as baits to get hooked onto their even higher-end universes.
The top feminine so far are J'Adore, No.5 and La Petite Robe Noire, while the top masculines are L'Eau Sauvage, Le Mâle - newly arrived Invictus has done really well and might be able to inch towards a top 10 spot.
Read more in Noël crucial pour les géants du parfum