Dior will release a new version of Dior Homme (2005) called Dior Homme Eau for Men. Like the original, it continues to wish to reassert a different type of masculinity in olfactory form, offering more soul and less convention to the definition...
Its new official creator, François Demachy, said "Dior Homme eschews every masculine cliché. It explores a new virility, immediate yet complex.” And again, “Eau for Men is a fresh yet directly masculine fragrance, its immediacy is its soul.”
Dior pour Homme - an iris composition - was originally created by perfumer Olivier Polge taking to some extent inspiration from Dior Fahrenheit (1988) by Jean-Louis Sieuzac - a violet composition for men -itself inspired by Geoffrey Beene Grey Flannel (1975) created by perfumer André Fromentin.
Authorship is a thorny issue in most cases in perfumery as perfumers usually proceed by abiding to tradition and commercial success while incorporating inventiveness and personal feelings. Being a subtle art form, new ideas in perfumery can also be perceived rather discreetly as they do not necessarily shout at you.
"An original composition with an eau-so-clear freshness that immediately invites. A surprising new harmony that maintains the signature sophisticated Iris notes of the very first Dior Homme fragrance, created in 2005. A masculine Iris. The subtle shock of opposites attracting."
The floral, iris facet of Dior Homme and the softness of its caress in it makes it a less than macho fragrance. So much so that women sometimes borrow it.
The eau de toilette opens on top notes of Calabrian Bergamot, Moroccan Grapefruit, Crimean Coriander fading into a heart of Tuscan Iris Absolute and resting on a base of Virginia Cedar Wood.
The advertizing campaign features British actor Robert Pattinson.
Via Beauty Scene