François Demachy was born in 1949 in Grasse. He is both a perfumer and a "super artistic director" for olfactory development at LVMH ( Louis Vuitton Moët Hennessy) since 2006, which oversees brands like Guerlain, Dior, Kenzo, Givenchy, Acqua di Parma, Loewe, Pucci, Fendi. Before that he worked for 29 years at Chanel where he created most of the Chanel fragrance successes with Jacques Polge, although he is less well known to the public than his colleague This perception or lack thereof has started to change since his appointment at LVMH.
Studied at: Ecole de Parfumerie de la Société Charabot
Mentor: perfumer Henri Robert, author of Chanel no 19......
Creations include: Ungaro Diva (1983) (with Jacques Polge),Tiffany Tiffany (1987), Chanel Egoïste (1990) (with Jacques Polge), Bourjois Soir de Paris (1991 refomulated version) (with Jacques Polge), Dior Homme Cologne (2007), Dior Fahrenheit 32 (2007) (with Louise Turner), Dior Eau Sauvage Fraîcheur Cuir (2007), Dior J'Adore Eau de Toilette (2007), Fendi Palazzo (2007), Midnight Poison (2007) (with Olivier Cresp and Jacques Cavallier of Firmenich), Pucci Vivara (2007) (see review of the vintage Vivara), Acqua di Parma Colonia Intensa (2007) (with Alberto Morillas) and many more.
Interesting quote: "I am here [at LVMH] to contribute my 35 years of professional experience and to ensure that our brands be identified with the nec plus ultra of perfumery. There was a lot of work done on the image, it is time for the olfactory side to match it, in particular thanks to raw materials of very high quality! The idea at Dior for instance is to elevate the perfume house to the level of luxury that it reached in couture. Currently certain juices on the market do not amount to more than 5 % of the factory price. Nothing of the sort with us! If one of our female customers is to buy a 70 Euros perfume, she should get a fair value out of it. But Dior is only the visible part of the iceberg. I also attend all the creative meetings at Givenchy, Guerlain, or Kenzo with their suppliers, perfumers, marketing teams, and I watch very closely the upcoming launches at Fendi, Acqua di Parma, and Pucci, three of our Italian brands. The results of our efforts will show in some time." (L'Express, interview with Maïté Turonnet)
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