Escada have launched their annual limited-edition for summer called in 2014 Born in Paradise...
This is their 22nd yearly ephemeral edition. The inspiration this time is derived from the scents of French Polynesia and the aromas of the Pina Colada cocktail.
What they say,
"an intoxicating cocktail of exotic scents, the fragrance arrives just in time for hot summer days and long balmy evenings. Creating feelings of delight, warmth and frivolity – Born in Paradise transports you to the tropical haven of French Polynesia, evoking visions of bright and beautiful flowers, glistening beaches, clear turquoise waters and delectably delicious tropical fruits."
The packaging has been lusciously redecorated. It is signed here by New Zealand born fashion photographer and illustrator Kelly Thompson. It aims to be a visual aid to travelling in imagination,
"Drawn in the artist’s signature style, the image depicts the ESCADA girl with red sunset like hair gazing over her shoulder looking out into the world she has left behind. Amid the bounty of tropical fruit and exotic florals, she is wrapped with feelings of elation, liberty and tropic euphoria. Her expression is one of mischief as she smiles back with a quiet confidence. She looks teasingly at the onlooker, knowing what it is like to fly like a bird in Paradise and feel the oceanic warm breeze against her hair. Perched comfortably on her shoulder is a large parrot emblazoned with brilliant brightly coloured feathers showing a new found loyalty to its owner as they both embark across Paradise together.
Let the journey commence…."
Via press release