The unveiling of the new fragrance BonBon by Viktor & Rolf took place towards the end of a nearly 13 mn couture show the day before yesterday in Paris. The pair of designers worked with dancers from the National Dutch Ballet...
The designers came to salute briefly at the end. The fact that there was a focus on their new perfume shows the links uniting the fields of fashion and fragrance and how important perfume is to some designers especially when their perfume business becomes particularly successful like for Viktor & Rolf.
The style of the "tattoo" details on model Edita Vilkeviciute's body could also be found on the dresses presented during the fashion show which to some extent reminded you of skin texture using latex.
Nudes and blush pinks dominated the runway with the fragrance advert offering a hotter version of the pink obsession.
The show seemed to be reaching back to the Antiquity and Graecian forms and folds, only more modern.
You can watch the full show below,
Source: press release