Dutch duo of fashion designers Viktor & Rolf will launch a new fragrance for women called BonBon. They took the opportunity of their latest Spring/Summer 2014 couture presentation in Paris to unveil the ad campaign to their audience from the runway with models made to look like worshipping priestesses of the deity BONBON perfume by Viktor & Rolf...
The effect was accentuated by the fact that they all came beneath the ad campaign poster like a chorus displaying humble attitudes.
The ad campaign shot by Inez & Vinoodh is fronted by Lithuanian model Edita Vilkeviciute covered in painterly pink candy box ribbons who explained,
"No, I’m not naked, I’m wearing the perfume. It’s like a tattoo. I love nudity. I think the [human] body is really beautiful, but I have never done anything like this before, I didn’t want to take it off."
The perfume features notes of caramel, mandarin, orange and peach. The flacon, which reprises their bestseller Flowerbomb shape in part in the center, is meant to look like candy wrapped in colorful foil.
This release underlines the immense popularity of gourmand perfumes in the era we live.