Rochas are launching a new perfume for women called Secret de Rochas which they hope will be a modern masterpiece and which they consider to be a direct heiress to the classic and celebrated WWII Femme de Rochas (1943) this both in spirit and flesh,...
"Today, nearly 70 years after the launch of Femme, Rochas unveils a new, modern vision of Parisian femininity composed by Jean-Michel Duriez. An iconic new addition to the house’s fragrance family, Secret de Rochas is a creation of such audacious spirit and elusive elegance – and such distinct Parisian allure – that only Rochas could have created it."
In-house perfumer Jean-Michel Duriez is said to have started working on the project prior to joining the house as it reflects his personal quest to create a fragrance that would capture this myth: feminine Parisian chic.
The fruity-floral, apricot-y note of osmanthus is a key ingredient in the composition. To keep a level of mystery to the perfume, a secret ingredient has been added to the mix - they won't tell which one except to say that it is there, that it was in Femme de Rochas too, and that it is kept under a seal of secrecy in the archives, being known to Duriez only.
The eau de parfum opens on top notes of Rose and Green Notes, Mango, Passion Fruit and Peach opening further onto a floral and secret heart of Osmanthus, Jasmine Sambac harboring the "secret ingredient" and resting on a base comprising a Transparent Moss Accord, Patchouli, and Musky Notes.