Lanvin are preparing to launch their first limited-edition of Jeanne Couture just in time for Valentine's Day in February of 2014. It is called Jeanne Couture Birdie in reference to the myth of the birds of paradise. Artistic director Alber Elbaz has taken the sumptuous plumage of these imagined animals as a symbol of what fashion is about...
He also took inspiration from the colorful window displays of the Lanvin boutique located on rue du Faubourg Saint Honoré, one of the fashion and perfume districts in Paris.
"I drew women with wings. Women who can fly are free women. To be free - this is perhaps the greatest luxury of all,"
The composition has been rethought by perfumer Domitille Bertier of IFF the original creator of the flanker Jeanne Couture (2012), to Jeanne (2008). Jeanne Couture Birdie is said to be both faithful to the original and unfaithful to it, adding a new personality to its sillage, making it more remarkable and with an added sophisticated sense of sensuality. The nose describes the new fragrance as "a chic and sparkling jus, with a couture brilliance to it."
The eau de parfum opens on top notes of raspberry and violet leaves, both evoking the morning dew then leading to a heart of soft peony coupled with "the sex-appeal of a rare and exclusive essence of magnolia". In the base, cedar woods comingle with an overdose of musks.
It looks like 2014 will be the year of the magnolia flower in perfumery. As of today, several magnolia compositions are slated to launch both in the niche sector and the designer one. Expect to see Magnolia Grandiflora Sandrine, Magnolia Grandiflora Michel, Lancôme La Vie est Belle L'Eau de Toilette - and probably more are to come. We'll keep you apprised of developments.
Via press release