Byredo Parfums have launched a new fragrance called Flowerhead inspired by the memory of an Indian wedding and even more particularly, that of an Indian bride, originally founder Ben Gorham's cousin...
He told Cosmetics Business,
"This fragrance was about capturing that idea of an Indian bride, rather than just the wedding and I called it Flowerhead, because it was really the fictional memory that I can imagine from my own Indian wedding. The idea of marrying someone you don't know was very interesting. There's anxiety and excitement. And I described this person as a 'flowerhead', because the bride is completely covered in floral hair arrangements.”
The eau de parfum opens on top notes of Angelica seed, Cowberry/Lingonberry, Cranberries, Sicilian lemon followed by heart notes of Jasmine sambac, a Green accord, Tuberose, Rose petals and base notes of Suede, Ambergris.
Price is $145 for 50 ml and $220 for 100 ml.