The International Marketing of Avon Elite Gentleman Cologne Eschews Globalism {Perfume Images & Ads}

 The French advert for Avon Elite Gentleman

Avon have been designing different national ad campaigns for their 2013 release Elite Gentleman eau de toilette...

 

Retired Footballer Jamie Redknapp is the British face of Elite Gentleman as announced by the Daily Mail. He is also the spokesperson for Elite Gentleman Untailored out this year in 2014. 

What is noteworthy about the international ad campaign is the effort the company have put at recruiting a local masculine icon, or re-styling their default model.

The spokespersons might all point in the direction of the same ideal type, "refined, sophisticated and charismatic" - the idea behind the fragrance - but as seen through distinct national celebrities and styles. 

The male model for the Egyptian ad above is the same one as for the French advert but styled differently. 

 

Actor Cornel Ilie is the Romanian spokesperson for the fragrance in Romania. 

The cologne features notes of juniper berries, bergamot, cardamom, basil, spruce, cedar wood, cognac, and incense. 

 

Tukish actor Engin Altan Düzyatan presents the fragrance in Turkey. You can watch a behind-the-scenes video where he features,

 

We're back to the default male model for the Russia Avon catalogue. 

Photos, courtesy of Avon