Italian and Florentine designer Salvatore Ferragamo has launched a new feminine fragrance called Signorina Eleganza...
It is meant to be a composition targeting a more mature age-group than for the original scent Signorina EDP.
The ad campaign shot by photographer Mario Sorrenti features Polish model Anja Rubik seemingly 10 years later than with the debut launch campaign which showcased Bianca Balti.
What they say,
"Elegance has always been a defining element of Salvatore Ferragamo creations. Full of grace and refinement, they are further enhanced by the impeccable taste for which the Florentine brand is famous worldwide.
In tribute to this sophistication, Salvatore Ferragamo presents Signorina Eleganza, a luxurious fragrance that celebrates feminine grace and seduction. The fresh head notes of grapefruit and pear are a vivacious and stimulating introduction. Almond powder and golden osmanthus petals create a delicate yet intense heart, adding a touch of indulgent luxury. The base notes of patchouli and white leather create a dry-down effect that leaves a luscious, lingering scent on the skin."
The eau de parfum composed by perfumer Sophie Labbé of IFF - the creator of the first fragrance - features top notes of grapefruit and pear followed by a heart of almond powder and golden osmanthus and rests on base notes of patchouli and white leather.