The Power of Fruity-Florals in the Market
American fashion designer Vera Wang will add a new perfume to her Princess collection called Princess Power, an idea which is expressed thanks to the use of bold pastel-neon colors, a dynamic print on the packaging repeating the trademark crown motif, and last but not least a novel "rainbow rose" accord...
The advertizing further reveals a connection to the hippie era slogan "Flower power". The Andy-Warhol aesthetics are also there.
Originally inspired by Wang's tween daughter, the franchise has successfully expander over the years since 2006 playing up the preppy-boho-rock-romantic vibes, a medley of aspirational styles to fit the search for identity and playfulness of teenagers.
"Effortlessly cool and stylish, this princess pops with a kaleidoscope of colours and a lively spirit that fills any room."