Estée Lauder have designed a new bottle for fragrance Modern Muse called the Bow Edition. It takes a detail of the original flacon and makes it be the whole shape for the collector edition...
"Drawing its inspiration from the iconic bow that adorns the original Modern Muse bottle, this limited-edition, beautifully crafted glass bottle interprets the timeless appeal of a bow in a fresh, feminine new way. A gorgeous piece for today’s modern woman – whether it’s displayed on her vanity, slipped into her clutch, or packed for a weekend getaway, the bow is the ultimate symbol of style and refinement and the perfect addition to her fragrance collection. "
“We wanted to take this iconic aspect of the bow from the original Modern Muse bottle and elevate it,” says Richard Ferretti, Senior Vice President, Global Creative Director, Estée Lauder. “Every detail was considered when we created this – the rich navy glass, the carefully rounded edges, the size of the bottle to the hand and most importantly, the magic of holding a glass bow. The finished piece is exquisite and perfectly connected back to the elements of the original bottle.”
Via press release
This year, the bow shape was also used to define the new fragrance by Viktor & Rolf, Bonbon.